Brewing A Brand | What’s Behind Your Logo – A Promise
A logo is an image, a first impression. It is simply an identity marker to what a company represents. A brand is a promise to your customer; it is the genetic makeup of who you are, what you do, and...
View ArticleBrewing A Brand | Your Reach Is Key
WORD OF MOUTH MARKETING, COINED SOCIAL-SHARING, IS ONE OF THE MOST EFFECTIVE TOOLS FOR CRAFT BREWERIES. IT ALLOWS BREWERS TO ACTIVATE THEIR MOST LOYAL FANS INTO CHEERLEADERS AND BRAND ADVOCATES....
View ArticleHow to Bring an Alcoholic Beverage to Market
How to Bring an Alcoholic Beverage to Market Hey, home-brew whiz. So you have what it takes to get your intoxicating beverage behind bars and on liquor-store shelves? Ralph Erenzo was desperate to find...
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3 Ways to Boost Social Media Engagement
#1: Crowdsource It’s a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their...
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